Taxi Gourmet

This NYC-based food blogger was experiencing a groundswell of media attention and wanted to improve her homepage layout and give the overall visual design of her site more polish, while keeping the visitor focused on her writing. Key goals of the project were to simplify homepage layout and improve navigation, while reflecting the writer's sunny and welcoming personality and developing a taxi-oriented brand.

Services provided:

• Information architecture
• Creative direction and design
• Development of Wordpress custom theme
• Consultation on outbound marketing and social media efforts

Visit taxigourmet.com