Website Strategy and Design
I'd like to say that behind every great website is a great Web designer, but it's just not that simple. Though an outstanding design is important, the strategy, discovery, and planning that come first play an equally important role in the success of your final product. I'll guide you through each stage of our project and help manage the budget, schedule, and key milestones. When we're ready to move on to design, you can be sure that I'll provide a clean, usable, and elegant solution that adheres to our plan of action.
Turnkey Content Management Systems
For clients who prefer to take the helm of their sites, I work with two popular open source platforms, Wordpress and Drupal. I can design and develop a custom theme, or simply implement some well-considered tweaks to your existing framework, putting the power of publishing in your hands.
Website Development and Management
Static websites can get the job done, but they need to be done the right way. I keep abreast of the latest Web specifications and technologies so that I can hand-code your design into a usable, accessible, and interactive experience. I really groove on the technical underpinnings that are behind-the-scenes of great websites, and I love opportunities to provide insight on how adding an effect or functionality to your design can enhance user experience.
Email Marketing Program Development
An email marketing program is essential to staying in touch with your base and engaging your best customers. There are dozens of Email Service Providers (ESPs) available to choose from, and I've worked with many of them. I'll help you pick a service that's right for your needs, design and build a branded HTML custom template, and get your business set up and sending targeted missives that keep your website visitors coming back again and again.
You may have heard of site analytics and how various metrics can be important to your business's website goals, but do you know how to interpret that information? I provide consultation on a variety of analytics solutions, help implement them on your site, and customize a program that will keep you apprised of important traffic trends and key metrics. With my help and training, you'll be an analytics pro in no time.